It’s true when they say that successful bloggers have to look into various aspects of drafting a winning blog, butblog writing at its core, is all about writing an engaging and fascinating content with exceptional consistency. Now how you do that depends on blogger to blogger, everyone has their own unique style however in order to write an exceptional blog it’s always wise to write with some basic principles in mind. So assuming that you already have received a topic by your client to write, here are some valuable tips for writing an exceptional blog on Contentmart.
a) Start with a captivating opening
We are assuming that your client from Contentmart has already given you a title, the first thing that you need to do is start with a captivating line that draws the readers deeper into your post. And if by chance the client does not provide you a title then take that extra time to define the topic you want to write about, once you have done that the flow of post will go smoother and you will be able to develop something that strikes a direct cord with your readers.
b) Make your blog post scannable.
Studies have suggested that reading from a screen is more tiring than reading from a printed-paper – hence, scanning becomes a technique that readers use unknowingly to find what they are looking for. Most people look for individual words and visual cues to find information. Good bloggers keep this mind and deploy various techniques of online writing that will make their post easy to consume like listing bullet points, formatting important words in bold along with keywords, create catchy headings and subheadings, create blockquotes and much more.
c) KISS – Keep it Simple Silly
Once you create that initial impact and your reader decides to stay and read through, his or her expectation post that is to get through the blog without having a headache. The key ingredient to that its called ‘KISS’, not the one you are imagining right now but to ‘Keep it simple silly’. Pretend as if you are having a conversation with a friend and write like that. Simplicity always works.
By just following these simple rules you will not only create an exceptional blog piece for your client, but that blog piece will surely be able to retain and convert a reader into a long time reader.
In addition, do not forget to ask for a sample blog from your client, so that you can understand what kind of style is your client looking for that will help you decipher the content on a much deeper level and you will be able to transform it as per how the client wants it.