Creating a business website can be a daunting task if you don’t know where to start. So, you’ve got your Facebook business page up, as well as your Pinterest, Twitter and LinkedIn pages. Isn’t that enough for web presence? You ask yourself. We’re here to tell you that you need a website, given the tough economic market and the mass exodus of businesses and clients moving online to look for a certain product or service. In this post, we’ll be discussing some of the basic principles to keep in mind when creating a business website.
Now, the first thing you need to know is that anyone can create a website for next to nothing with a bit of training. There are also free resources such as WordPress that you can use to create a blog that runs concurrently with your business website. To begin with, you need to pick out a domain name. You can use domain hosting services offered by sites such as GoDaddy to create a domain name that is unique and memorable. Make sure to pick a domain name that is closely related to your business. Hosting can be as cheap as $10 a month, or as expensive as $300 per month depending on the popularity and demand attached to the domain name.
Next, you want to sign up for a web building service such as Yola, Webstarts or Doodle Kit. These sites help you create a website from scratch, and even contain video tutorials on how to do it so it’s intuitive for even a basic beginner. When creating a website, there are things that should always be at the back of your mind: * what do you hope to achieve with this site? Do you want better brand visibility? Would you like to sell products or services? These aspects will help you have a clear outset of how you should approach your website building and design project. * What color schemes are best for your kind of company? If you’re a garbage disposal, lawn mowing and landscaping company, stick with colors associated with nature (greens and muted blues would work really well here). If you’re a party planner that caters to children’s parties, yellows and oranges should feature prominently on your site.
Next, you want to create great and engaging content to reel in visitors. Content primarily takes the form of text, but can include rich media such as video and images. If you’re not really confident when it comes to your writing skills, hire the services of a professional content writer. Remember, content has to be primed for Google by using search engine optimization principles so that you’re more visible online, helping your clients find you more easily.
Lastly, make sure to optimize your website for all platforms; this includes tablets and smartphones. This is because of the fact that more and more people are using hand-held devices to access the internet. You can optimize your website by using smaller images and adding information in the metadata which helps site visitors access your site much faster.
Creating a website doesn’t have to be rocket science. You don’t need to be a programmer to do this given the dozens of sites that take you on a step-by-step journey in creating a business-worthy website. We hope that this post has given you some useful tools to come up with a website that boosts your online presence, a factor that might lead to increased profits within a short amount of time.