Providing a Top User Experience for your Software Buyers


With all the various businesses online, there is a constant demand for software to support the needs of the business owner and their customers. From start to finish, you want your customers to have the best experience, easy, and worth their money and effort. This means using the most up-to-date software and finding the right one for your particular business. Not only will the customer appreciate the ease of use, but also the security they will feel with the right storefront and point-of-sale software. When you need to buy new software for your business, there are some major points to consider in the process but for the most part, you may want to test them out. Some companies provide demos and the chance to test-drive the software for up to a month.


User Experience for your Software Buyers

As a company selling software, you want to keep the following factors in your head as you set up your point-of-sale system and even your storefront for the software.


Priorities may include:

• The shopping experience from start to finish. Do your customers need to input too much information before they can finalize the purchase? For example, if your customers have to sign up with personal information that isn’t necessary for the purchase, they may be wary to use your company. Only require what you need to provide the service or software and your customers will be able to place more trust in you, creating more business for you in the future.
• The fastest download for accessibility. With items such as software to be downloaded, customers are usually in a jam due to their software not functioning. It could be their busy season, when a point-of-sale system or inventory tracking system stops working and they are caught in a lurch. What do they use to keep business moving forward? You want them to turn to your system, but if it takes days to receive or even download, they will not be as likely to make yours their first choice. Being able to help your customers when they are in trouble will give you the upper hand in the future. They will remember how you made it easy to download software and keep their business running.
• The ability to test out the software. Don’t worry that you’ll lose money on giving out demos or trial periods for use. These can be the best way to drum up new business and get clients to buy your software. After all, you test out a car, mattress, clothes, and sometimes even sample foods before you buy them, so why not try out new software? Your customers will appreciate the ability to see how it will work for them. In the long run, your business will be stronger because your customers will know what you have to offer when they buy it. You can minimize the angry customer calls that are mad, as your software won’t work for their particular business.


Software Reciprocates

When you sell software for businesses to run smoothly, chances are you will have customers who are high maintenance. They may not understand how it works or how to download their purchase, but when you utilize the tools of the Internet to your advantage, you can cut down on the hassles. From online videos to demos, your customers should be able to find answers to their questions quickly. Many of your customers will be visual learners and if they can watch a video with a step-by-step process, they can cut down on the customer service calls and emails. Always put yourself in the shoes of your customers and think about what you would want in software and provide that for them.