Search engine optimization (SEO) is a process of getting maximum traffic from all kinds of search engine listings. They can be from organic, free and natural listings. The popular search engines present listings based on each search engine’s ranking of importance of relevant information for users. There is no payment involved as these involve paid search ads. SEO rewards pages with the right combination of accurate content signals or ranking factors. The site structure ensures SEO success.
Search engines “crawl”, going from page to page incredibly quickly and hyperactive speed readers. The search engine finds all the relevant pages like flipping through a big book. So to be found, you have to be in the book and to be in the book, you have to be crawled. It can handle duplication or canonicalization. A search engine finds multiple pages of the same content, making it difficult to figure out which of those pages it should return for a given search.
According to Google, speed is a minor factor that impacts just 1 in 100 queries. Making your site blistering fast cannot guarantee you an express ride to the top of search results. But speed can reinforce other factors and may actually improve others. So conversion and engagement on a site may improve based on a speedy load time. If you find the search words within your domain page or domain name URLs, it can help your ranking prospects. It’s not a major factor but having descriptive words in URLs may make sense.
There are many great SEO tools available on the net that makes SEO an interesting topic of discussion. First you’ll need to do some research before making any website improvements and building links. You’ll need to determine target keywords based primarily on competition and traffic keywords. The most acclaimed tool to online marketers is Google’s keyword tool which helps you to search the connected keywords and see the number of searches in a month, both locally and globally. KeywordSpy provides a one-stop-shop for all kinds of keyword research. It believes that ‘analyzing your competitors’ is the best way to discover keywords.
Both Market Samurai and Micro Niche Finder will help you to find various keyword opportunities. You can analyze data from various sources and even can view special keyword scores. Similar sites will allow you to search for websites that are similar to the promotional site. Google Analytics offer rankings. Although we have secure positions, we must know if they are converting and the estimated value of money made when making online payments. Many reports through the years show that searchers are more likely to select pages with descriptive URLs that are short, over other pages in search results.
Once you’ve determined the keywords, you have to optimize your website’s code and content. There is lots of checking, especially if you have a dynamic site with hundreds of pages. You y should be sure that the keywords are correctly targeted and that nothing will get into the path of Google when there is crawling in your website. Some tools that need mention are Xenu Link Sleuth, Google Webmaster tools, Google Page speed tool and SEOmoz.