The internet is full of actionable SEO tips that are supposed to propel your website rank, but the truth is that this process is a marathon rather than a race.
The following tips boil down the basics of SEO to the easiest implementable tactics that anyone can do right away and get guaranteed results or you can use seo agency like Bliss Drive also check Bliss Drive seo pricing before using them.
What Google loves the most and is striving to achieve in the vast space of the World Wide Web is quality content with high user-friendliness. This is why this type of content does so well when ranking for SERPs.
The entire point of Google’s algorithm is to discover content that has been created naturally, with the purpose of bringing value to the user. It is the sole reason why you should never optimize for the search engine but focus on your user instead.
Content written to engage and inform the user while providing them with exceptional user experience is something that Google will reward you for and appreciate.
According to Forbes, websites with less than 300 words per page are considered “thin” by Google’s standard and don’t rank as highly in the SERPs.
As an example – it important to include rich descriptions of your products in your product pages if you are running an e-commerce site. Your customers will appreciate this, and it is also bound to increase conversion rates.
But the same is applicable to your other content. Short and sweet just won’t do. The copy on your landing page, your blog articles or your about page will benefit from longer keyword rich descriptions that will engage your users and satisfy the search engine spiders.
Optimize your images. Using images improves user engagement and makes it easy to convey ideas. But it happens too often that these very images pull down our ranking by slowing down our website’s loading speed. Images can easily make the bulk of our page size, but luckily there is a very quick and easy fix to this issue.
First, analyze your page with Google’s PageSpeed Insights (you will need to do this for every page you have on your website). You will get a report and see precisely how many of your images need to be optimized. Next, download the optimized image resources from the bottom of the report. And, just to be on the safe side, I like to use Tinypng.com and compress the images even more. Replace the old images on your page with the new compressed ones and analyze the page once again in PageSpeed Insights to marvel at the result.
Also, make sure to use the image name and the alt tag to increase the relevance of your content and rank higher in Google Image search results. Google’s crawler cannot see what is on your image. If you fail to include a descriptive name and alt tag, you are missing out on an opportunity to use your keyword and boost your SEO.
Use the extra SEO opportunity and optimize your URLs. Short, keyword rich URLs rank higher on Google’s SERPs. Forget URLs like www.myshop.com/products/productid=4bd7329272 and use the product name instead. Www.myshop.com/products/baseball-cap-black is easier for the user to memorize and type in, it is descriptive, keyword relevant and helps you rank better with Google.
One of the benefits of having high-quality content on your website is that people will naturally want to link to it. But sometimes just waiting around to get natural links is not enough and you need to take a more hands-on approach to get valuable backlinks.
Seeing that the number of links pointing to your website and their value is one of the major ranking factors, a good link building strategy will be what helps your climb up the Google rank ladder.
We can divide our link building tactics into two levels based on how easy it is to get a backlink:
- Grabbing the low hanging fruit – get your website listed in various industry relevant directories, get a Google My Business page and set up your social media profiles and keep an eye on brand mention link opportunities
- The long-haul link building – write guest articles for websites relevant to your niche, do an influencer, blogger and potential partner outreach and analyze your competitor’s backlinks and find opportunities there
Now that you’ve done all this work with good quality content, link building and optimization, backlinks are bound to be steadily trickling in. What you need to do now is make sure they are not slowly being lost too. To combat this, you will need to continually work on link reclamation.
The only way of doing this tactic is by using an SEO tool that has a link overview feature. There you will be able to spot a lost link immediately and react accordingly to reclaim it.
There are several reasons why you might lose a link. The URL might have been misspelled or changed at some point. The web page it was on could have been deleted or moved or the link was simply not relevant anymore. What you should do is figure out which of these cases applies to your backlink, so you can contact the website owner and get them to fix the link or include it in some other content.
There are many good SEO tools online that can help you with speedy execution of these tips and detection of other issues that might be putting a downer on your SEO game.
I hope you got some nice ideas from these tips and are itching to start using them to get you that coveted #1 position in Google’s SERPs.