Email marketing is not dead. In fact, it’s more alive than ever. Email’s inbox market share has grown by 10% in recent years, and now accounts for nearly half of all email traffic. If you’re looking for a way to grow your business quickly with little cost, this blog is for you. Here are some tips to help you use the latest email marketing trends to grow your business faster than ever before.
Know your audience
If you’re just starting out, email can be an intimidating tool. The good news is that it’s not as complicated as the high-end, expensive marketing campaigns. You can start small and gradually grow your email strategy to attract more customers than ever before.
To get started with your email marketing, you should understand who your audience is. To do this, ask yourself questions about their demographics and interests. Your answers will help you determine what types of emails would benefit them the most.
For instance, if your business sells winter coats for men and women, you should send seasonal emails during the colder months of the year. If your business sells t-shirts but also has a clothing line for children or babies that are available at different price points, send emails about these products throughout the year to keep up with current trends in fashion.
By understanding your audience’s needs and interests, you’ll be able to create better content tailored to their needs to keep them coming back for more.
Create a personalized experience
People don’t want to be bombarded by emails from every company they do business with. But if you plan on reaching more than just a few hundred people, it’s important to personalize your emails. This is what differentiates your emails from everyone else’s and allows you to maintain a level of engagement with your audience.
In order for this strategy to work, you need to keep in mind what your audience wants. You should know the kind of content that they respond well to and then use that information when designing your email content.
For example, if you’re sending an email about a new product launch coming soon, it might be helpful if the email includes a link to a blog post explaining all the features of the product or a link where readers can leave feedback on their experience with the product so far. If you hit upon these personalization strategies, your email will have more engagement and you’ll have an easier time growing your business with email marketing.
Use social media to get more leads
Social media is one of the best ways to get more leads. Social media can be used in a variety of ways, such as using it to generate interest and setting up an email list using Facebook’s “Create List” function.
You can also use social media to build relationships with people who are interested in your company and then use that information to contact them later on for a sale or other prospectively beneficial action.
One of the best ways to use social media is by creating a page or an account on a platform like Twitter, Facebook, Instagram, etc. This will enable you to connect with your target audience on a regular basis while promoting your business.
Using social media can also boost your email marketing efforts by getting more subscribers on your email list from people who have followed you or interacted with you online.
Keep your message relevant
Email marketing is all about keeping your message relevant. The more your customers know about your product or service, the easier it will be to get them to buy from you.
Consumers are inundated with ads, so if you’re not delivering helpful content that’s insightful and informative, they’re likely to delete emails that aren’t relevant to them.
Plus, the more relevant your email is, the less spam filters can detect it as junk mail. And while spam filters are still a huge problem for businesses today, they don’t get in the way of email marketers who deliver valuable content.
This post will teach you how to give your customers what they want by using this simple yet powerful technique to make your emails more personal and compelling than ever before!
Remind people of what you do
Have you ever seen a big brand without a logo? No? That’s because there aren’t any. A logo has a major impact on how your customers will perceive your brand. So naturally, you want your logo to be outstanding.
The first step is defining your brand’s identity and understanding what makes a great logo. Get started by thinking about who your target audience is and what they’re looking for in return from their interactions with you. What do they expect from your company as well as from the people who work for you? Use this information as a starting point as you explore different styles of logos that resonate with those expectations.
Build anticipation with countdown timers
You may be familiar with countdown timers as a tool to build anticipation, such as those that air during the final seconds of a game or movie. You can also use them to drive traffic and increase conversions for your email marketing campaigns.
Countdown timers let users know how much time is left before something happens and help them count down the hours, days, weeks, and months until their big event. With this tool, you can offer discounts or reveal new products or services in order to encourage more people to buy from you, sign up for your newsletter, or share your content.
So how do countdown timers work? They’re easy to set up and use! To create a countdown timer in MailChimp:
1. Navigate to Campaigns > Timers
2. Click on Setup
3. Select the number of hours/days/weeks/months you want your countdown timer to run
4. Once you have selected the duration of the timer, click on Edit Timer Settings at the bottom-left corner of the screen
5. Add an interactive spanner icon that will appear at each second until your event
Use email marketing automation
Email marketing automation is a great way to increase your revenue and grow your business.
Email marketing automation provides a personalized email experience for subscribers. It sends emails based on the subscriber’s preferences, even when they don’t click a link in your email. Your subscribers will see important messages from you in their inboxes because of this feature, which leads to increased engagement with your brand.
You can also use this feature to send out coupons or special offers that will entice your customers into reaching out again. This allows you to create a customer retention strategy that includes sending promotions throughout the year. And it’s so easy to set up! All you have to do is download an email marketing automation software and learn the basics of how it works. Then, start working with your desired email service provider.
Encourage sharing with referral programs
A referral program is an easy way to encourage sharing with your audience. When you offer the chance for people to share your content, they’ll want to share it with their friends and family. This can have a huge impact on the number of subscribers you have and the amount of email traffic you generate.
A referral program is a great way to build a relationship with customers in a fun and personal way. It’s also a good way to drive traffic back to your website when someone shares your content.
Include social sharing buttons in your emails
Email marketers are always looking for ways to make their emails more effective, whether it’s by increasing click-through rates or increasing conversions. One trend that’s been gaining steam in recent years is including social sharing buttons in your email.
The idea behind this tactic is that you can use these share buttons to increase the reach of your email marketing campaigns. For example, if you’re promoting an eBook that you’ve created for your website, you might want to include a social sharing button in your email so that people who receive the email have the ability to share it with their friends on social media platforms like Facebook, Twitter, and Instagram.
This way, when people subscribe to your email list because they received your offer via social media or another method, they will also be able to take advantage of the promotion when it’s time for them to renew their subscription.
Give people what they want
One tip for email marketing is to give people what they want. This can be done by using your customer database, gathering feedback on what you’re currently offering, and using this information to create a new offering that will appeal to your customers.
This works well for two main reasons: First, it allows you to offer something new and compelling at the right time. Second, it helps you get an idea of what your customers want and need from you. Using this information, you can deliver exactly what your customers want and need in a way that’s more personal than traditional advertising.
Test, test, and retest!
If you’re still using email marketing templates, it’s time to take a step back and test out new strategies. Email templates are great for campaigns that have a limited audience or for companies with high retention rates. But if you want to be able to reach more people–and do so at a lower cost–you need to look beyond your template options.
One of the best ways to help your cold email marketing strategy is by testing different call-to-action buttons. You can test what resonates with your audience, whether they click on the button or not, and what the conversion rates are.
If you’re looking for an easy way to implement different call-to-actions in your email marketing strategy, HubSpot offers a full suite of “call-to-action” widgets that are all customizable. They also offer this helpful guide for how to set up each widget properly.