Blogging – Brand Promotions


The beginning of blogging can be attributed to the habit of maintaining personal diaries. We all use one or other medium to express ourselves. With onset of internet, people across the world got connected. Internet brought everyone close irrespective of the physical boundaries. People created groups, forums and started communication with like-minded people. Some of them were friends and families and some were unknown but people with similar interests. Gradually, this personal networking created opportunities for business and soon people grabbed this opportunity for professional requirements.



Today lot of online advertising is done. There are specifically hired bloggers who write for products and work in collaboration with branding teams. Companies use the writings for promotions, internal communications and other activities. People talk about known branded stuff more often. Publicity of a product is one the most crucial step in sales. If your product has its presence in the market and people know about it, there are more chances of higher sales of the product. This presence and knowledge in the market is also created by online promotions where bloggers write about the products and reviews are always a great way to reach people reading over internet. A survey shows around 71% of bloggers only write about brands that they think are reputable. When people have trust in a product it is always easy and promising to write about it. Big companies continuously come up with new offers attached with their reputed products. This helps them to survive in the continuously growing markets and then professional bloggers comes into the picture, which helps them in promotions of their brands.

Today apart from print media, web has been established strongly and effectively for communication and networking. It is the era of blogging where reaching potential customers in their living rooms via internet is not a dream anymore!


Blogging - Brand promotionsInfographic Source