4 Tips for Using MailChimp to Its Full Potential


Whether you’re new in the business or just getting started, chances are you’ve heard of MailChimp by now. MailChimp is, bar none, one of the best email marketing tools out there and is known for its ease of use, versatility, low price, and for how easy it is to use for beginners. MailChimp is all of that and more, and if you want to really unlock it, it’s important that you get familiar with all its functions. Here are a few tips on using MailChimp to its full potential.

Take Advantage of their Stellar Customer Service

One of the reasons why MailChimp is such a great option for beginners is its great team of savvy and attentive customer service reps. Not only does MailChimp have one of the most extensive knowledge bases out there, but you can also chat directly with any of their reps and they will be more than happy to help. So, don’t be afraid to contact them, and ask them for any help if you’re stuck or need some pro tips on how to use one of MailChimp’s functions.

Use Third-Party Tools to Sync Cloud Applications

While you can use MailChimp with other apps, their syncing functionalities will often be limited. For instance, while you may be able to send contacts to your CRM, you often won’t be able to do the opposite.

This is where syncing tools like PieSync come in. Not only will they allow you to send data back and forth with your CRM, but it can sync hundreds of different applications such as HubSpot, ZenDesk, Google Contacts, and iCloud just to name a few. If you want to learn more about PieSync and what it can do, or want to try the app, you can sign up here to get started.

Use the Drag and Drop Templates

Another great thing about MailChimp is its wide variety of drag and drop templates. These will make it super easy for you to get professional-looking emails even if you have little to no knowledge of HTML. You also have the option of using templates from sites like ThemeForest, but unless you have a solid understanding of CSS and editing code, we suggest you stick with MailChimp’s library.

Use the Test and Preview Tool

You also absolutely have to use the preview tool if you want to improve your campaigns. The majority of people now access their emails through mobile, so it’s essential that your emails are optimized for mobile users.

The test and preview tool will allow you to check how your emails look across different devices and gives you the chance to tweak them if you notice anything that’s out of place or should be improved. This will improve your engagement rates, and will also have a direct influence on your unsubscribe rates.

MailChimp is indeed one of the best email marketing tools you can find on the market, but if you use these few tips, you’ll be able to make it even better. Learn as much as you can about its features, and remember to ask their dedicated team if you need help or have any questions.