Nowadays, anyone can create their own website. All you need is an internet connection and a good idea. The tricky part is getting anyone to take any notice. How exactly do you get people to start visiting you site? How do you boost your traffic? Running a website with low traffic is very demoralising. You spend hours and hours on your content, for just a handful of readers. On the other hand, there are blogs out there reaching more than 100,000 people with every post.
How do they do it?
- Create awesome content
Before we jump into the real tricks and tips, take a second to look at your content. Is it really good enough to pull in big numbers? Is it compelling, exciting, and intriguing? Does it entertain and inform? Is it unique? The simple truth is you’ll never get big numbers without fantastic content. Traffic comes when people share your content and when other sites link to you. They won’t do that unless you’re creating something worth sharing.
- Guest posting
If you’re convinced your content is powerful, it’s time to get there. Driving traffic to your site requires a heavy amount of self promotion. It can be daunting, but you need to put yourself out there. One of the best ways to do that is through guest blogging. Reach out to similar sites in your niche and offer to write a free post for them. They’ll appreciate the help, and you’ll get your name published in new places. More importantly, you’ll get plenty of links back to your website. Try to do as much as possible here.
Most established blogs and website draw half their traffic from search engines. They rank highly for keywords, so Google sends plenty of traffic their way. To seriously boost your visitor numbers, you need to appear on Google’s first page. There are lots of search engine optimisation strategies to try out. If you’re new to the game, it’s worth speaking to a local SEO company. They’ll help you find the right keywords and build your linking network.
- Social Media
Social media is great for driving traffic for two reasons. First, it lets you maintain a loyal community. Those that follow you on social media have already shown an interest. So use the platform to reach out to them. Share your new content with them regularly. Secondly, social media is great for reaching new people. When people share your content, you reach countless new eyes and potential customers. It’s the easiest way to ‘go viral’, or at least reach a few new people.
One guaranteed way to increase traffic is through advertising. This will actively drive people to your website. The tricky part is making sure they convert to loyal readers and customers. Make sure your content is great and you have traps set to turn them into long-term users. That means email signup forms and social media plugins. Advertising traffic is useless is you can capture people and convert them!
That wasn’t so tricky, was it? As you can see, there are plenty of ways to drive more traffic to your site. Take it step by step, and you’ll soon see results.