If you are having a website, then SEO is something that you should use to boost it for it will become more visible to the readers as well as your customers. In other simple words, it is a way to drive a lot of traffic to your website. As you know, there is competition in everything from offline businesses to online businesses including websites. This is what drives people to be creative and innovative.
What is SEO?
SEO is simply an acronym for search engine optimization or search engine optimizer. Therefore, the meaning or SEO is the process of improving the visibility of an online business. Which includes a website, webpage or un-paid organic or algorithmic search results. In other words, the higher the page is ranked, the more visitors it will get.
Why do you need SEO?
It is evident that through majority of commercial search engines like Google, Bing and yahoo, your website will gain more traffic. Search engines are unique in that they provide targeted traffic. Therefore, if you do not put your website or content on their database, you will miss a lot of traffic.
This means that you will not be able to earn money to the fullest. When you rank your website well on a certain keyword, your website will be on the first page of the result page, when someone is searching for that keyword.
Why can’t your website be found without SEO?
Even though search engines are smart, they still need help. They are programed in such a way they are supposed to dig dip and come up with better results. Therefore, making content visible for a search engine to recognize it means more money and traffic for you. And you cannot do this without SEO.
NOTE: the internet is increasingly becoming competitive and the websites that has been given the correct SEO are the most successful ones.
Can you do SEO yourself?
As you probably know, the world of SEO is a complex one. Therefore it requires a lot of experience. However, if you are a quick learner, you can do this by yourself. Remember, even a small education of SEO can really make a big difference.
Most of SEO education is free on the internet and it is available on many websites. All you need is to combine the little knowledge you get with a little practice. At the end, you will become the best SEO guy on the internet and you can offer your services to others (of Cause with a small fee). Through time, commitment and willingness to learn you may achieve this.
However, if you do not have the time to learn SEO, you can always look for companies who will do this for you with a fee.
The different SEO tactics available
There are two different tactics available when it comes to SEO. They are as follows:-
• The white hat SEO: These are the SEO legitimate methods that are recommended to all search engines.
• The black hat SEO: These are the SEO methods that are considered as illegal. When you use these methods, your site may be temporally or permanently penalized.