Omaha Productions has revolutionized sports media by creating a multimedia empire that spans streaming platforms, traditional networks, and digital channels. Founded in 2020 following a visionary pitch from Jamie Horowitz and WME agent Josh Pyatt to Peyton Manning, the company has quickly established itself as an industry innovator in content creation and distribution.
Their success with Netflix demonstrates their digital prowess. Quarterback not only reached number one on Netflix but dominated rankings in 16 countries, setting new standards for sports documentary streaming. The series provided unprecedented access to NFL stars, creating a template for future sports content that resonates with global streaming audiences.
Based on this momentum, Netflix and Omaha Productions partnered with NFL Films and 2 PM Productions for Receiver, an eight-episode series launching in Summer 2024. The show promises to deliver the same intimate access that made Quarterback successful, following NFL stars Davante Adams, Justin Jefferson, George Kittle, Deebo Samuel, and Amon-Ra St. Brown throughout the 2023 season.
The company’s partnership with ESPN has proven equally fruitful. Full Court Press emerged as a groundbreaking achievement in women’s basketball coverage, earning praise as ESPN’s finest sports documentary in years. The series captured the historic 2023-2024 season through its stars’ eyes, leading to an immediate second-season announcement featuring rising talents like Paige Bueckers and JuJu Watkins.
Omaha’s expansion into scripted content showcases its versatility across digital platforms. The upcoming Hulu series Chad Powers evolved from a viral segment that garnered over 15 million views, demonstrating the company’s ability to identify and develop digital content opportunities. The show, starring Glen Powell and written by Marvel’s Michael Waldron, represents Omaha’s ambitious push into mainstream entertainment while maintaining its sports-centric focus.
The ManningCast continues to redefine sports commentary for the digital age, recently earning Eli Manning his second Emmy. The show’s innovative format combines expert analysis with casual conversation and celebrity guests, creating a new model for sports broadcasting that appeals to modern viewing habits.
Strategic partnerships have accelerated Omaha’s digital growth. A groundbreaking nine-year deal with ESPN ensures their content will reach audiences across multiple platforms through 2033. New collaborations, including a partnership with LeBron James’ SpringHill Farms for NBA content, expand their digital footprint while maintaining their commitment to authentic storytelling.
The company’s development pipeline remains robust, with head of production Therese Andrews revealing 8-12 projects in various stages. These span different formats and platforms, from streaming documentaries to digital series, reflecting Omaha’s comprehensive approach to content creation.
Film critic Richard Roeper highlighted Full Court Press’s impact, comparing it favorably to ESPN’s acclaimed series The Last Dance. This recognition underscores Omaha’s ability to create compelling digital content that resonates with critics and audiences while maintaining high production values.
Under the leadership of Peyton Manning and Jamie Horowitz, Omaha Productions has developed a unique understanding of digital audience preferences. Their success across platforms demonstrates their ability to adapt content for different viewing experiences while maintaining consistent quality and authenticity.
The upcoming Chad Powers series exemplifies Omaha’s innovative approach to digital entertainment. By transforming a viral moment into a full-fledged streaming series, Omaha shows its ability to leverage digital success into broader entertainment opportunities. The show’s creative team, including Perry Mattfeld and Steve Zahn, brings additional star power to Omaha’s digital portfolio.
As Omaha Productions continues to evolve, their influence on digital sports media grows stronger. They have positioned themselves at the forefront of sports entertainment’s digital future through strategic platform partnerships, diverse programming, and a deep understanding of digital audience behavior. Their success across multiple platforms suggests that Omaha Productions will continue to shape how audiences consume sports content in the digital age.
