Fate of any business, either online or offline, is decided by customers. Engaging and nurturing customers is the ideal way to improve sales. Even a powerfully built website with impeccable features won’t help your business take off in a flurry if you don’t have any visitors to the site. Earning customers and engaging them with the sites is an art not practiced properly by many. Often times, the tedious usability options are cited to be major reasons for customers leaving cart.
Of course, there are other reasons as well. Optimizing your website to a customer-friendly way is the great option to take your business forward and to create a healthy rapport with the customers. I hope this article would be quite useful for everyone that tries to improve the online customer experience for expanding their businesses.
The following points will give you a clear idea on customer behaviors, what annoys them and how to improve them.
Study customer behavior
Well, before finding a solution, you must know where exactly the real problem lies. Understanding the problem’s core will simplify your solution process helping you come out with instant remedies. Here, our motto is to improve customer experience and convert them to sales. So, first and foremost, you have to be quite sure about what annoys customers and what exactly they like! In order to achieve this, using Google analytics would be a wise option. Installing the Google analytics tool in the website would help you to read the customer behaviors exclusively. From the bounce rates, landing page problems, content, shopping cart abandonments, you can easily come up with a clear idea what goes wrong in your current business! So, analyze the customer behavior and find out the non-performing factor in your website to rectify and make it work for your business.
Problem with usability
If your problem is with the usability options as per the report, obviously you have to enhance in order to earn customers. Make the designing and accessibility of your website down-to-earth to delight customers with a stress-free shopping. Keep all the options they look for under one roof to make it absolutely easy for the customers to complete the entire process of shopping without any fuzz. Adding creative and plain product description could be an additional factor along with a perfect designing that can enthrall the visitors. Make all the information available on your web page simple and transparent. Most often, people leave the shopping cart without purchasing the products as they were not able understand the information provided in your site. A clean description about your product and services would be a great source to pull a lot of customers with ease.
Keep in mind; most users in order to optimize and improve the performance of the system tend to add more features in the forms of extensions and images to allure customers. Though initially it looks good, after certain period, your system could eventually slow down. No customers love a website with tediously slow page loads as it not only buys their time but also their patience. Add only the necessary extensions for speeding up the process rather loading too many. A system with tremendous speed and performance would obviously be loved by most customers who in turn push them toward purchase. Well, extensions and images are not the only threats that play down the performance of system but also malwares and viruses from external agents. Secure your systems from all kinds of major threats by installing top-notch anti-spyware. By following the two simple steps mentioned here would help to up the usability performance of your website.
No ambiguous pricing policy
A common reason leading to the exits of most customers from a shopping cart is the pricing structures. For instance, when a customer logs in, he will look out the pricing tags of the products before placing an order. If he is pretty satisfied with the pricing and when he places the order suddenly he may end up with a higher cost mentioned rather than the one he saw on product page. The problem may arise due to the poor website update. You might have updated the pricings in the shopping cart but mightn’t have done the same on the product page. These kinds of ambiguous pricing structures could easily perplex customers which in turn forces them to lose trust on your website. So, always come up with a perfect and up-to-date pricing policy to improve customer movements.
Monotonous payment processing
Sometimes, there may be too many information about loaded on the payment pages which could really distract users from completing their purchase. Placing ads or other product information on the payment page could easily distract and make up the minds of customers from the actual process of payment. So, never allow any kinds of distractions in the payment pages. Besides, allow multiple payment options rather sticking to one or two options. Offering many forms payment processes like net banking, credit card, debit card encourages the customers a lot and forces them to complete purchase. Don’t force customers to answer form fields that are nowhere related to product purchase. It could just fuel to the anger of the customers which in turn tempts them to another site that offers easier shopping experience. Minimizing the page loading time could extremely beneficial in the business improvement process.
Adapt to mobile-friendly option
Today, most successful companies have adapted to mobile-ready websites and this strategy has helped them a great deal in the business betterment. With the number of users that use mobiles for their purchases are exploding, adapting to mobile-ready technology could be the ideal way to take your business to the next level. However, check whether your website performs well on the websites as well as mobile responsive as well.
Understanding the above-said low-performance factors and working on those factors to come up with formidable and reliable solutions would help a lot in the improving the user-experience as well as your online business. I hope everyone enjoyed this article.