As recently as 20 years ago, online marketing was nothing more than a newfangled, seldom used option for getting the word out about your small business. However, in the modern age, it is an indispensable resource necessary if you want to see successful results from your marketing campaign.
Knowing you need to take advantage of online advertising isn’t enough. The next step is to choose from the various options you have at your fingertips. Each has its pros and cons, but we’re going to help you narrow down your decision by comparing Google Ads and social media marketing campaigns.
Both of these strategies can positively affect your small business’s performance and public perception. But which method yields the best results? How do you know which online marketing strategy is the most appropriate for your specific needs? We’ll take a closer look at both options down below.
Google Ads
Google Ads is a very useful program that any small business can use. It allows you to expose your advertisements to a larger audience of Internet users.
Essentially, Google has advertising space all over the web that it rents out to the 4 million advertisers currently using Google Ads. The algorithm matches ads to relevant web pages in the hopes of reaching the audiences who are most likely to interact with the advertisements.
To do well with this strategy, you’ll need to optimize your ads. Similar ads will naturally compete for space on the same web pages, and whichever ad is the most relevant will be the one that users will see. When choosing which ads to prioritize, Google considers numerous factors such as:
• Search query keywords
• Click-through rate
• Historical account performance
With the right optimization techniques in place, your ads can be very successful and reach many potential customers through this platform.
Social Media Marketing
Another incredibly useful resource for raising awareness about your business? Social media marketing. According to the Pew Research Center, approximately 70% of Americans use various social media platforms regularly. That makes social media a very effective resource for reaching large audiences of potential customers with advertisements for your small business.
Of course, you can use social media to attract users organically. This technique can be effective but requires lots of strategizing and active management.
Want to jumpstart your social media presence? Opt for advertisements on platforms like Facebook and Instagram. With assistance from a paid media marketing agency, you can form a practical strategy for reaching relevant audiences. Once you find the right communities to market your services to, you convert more potential customers to actual clients than ever before.
Determining Which Option Is Right for You
Placing advertisements online through Google Ads and participating in paid social media marketing campaigns are fantastic ways to get the word out about your small business and increase the size of your client base. Whether you choose the one that feels right for you or simply decide to use both options in tandem, you’re sure to see positive results in no time.
