When it comes to marketing your real estate business, one of the best ways to do so is online. More and more people are returning to the world of blogging as a way to promote themselves and get seen by Google. The truth is that the more you can make yourself visible on Google, the more people will be attracted to your website.
Blogging is one of the best tactics for getting your search results up at the top of the list. To get you started, here are some of the best tips for creating a real estate blog of your own.
Choose a Web Host
The first thing you’ll need to do is get all set up by deciding where you want to host your blog. Hopefully, you already have a real estate website, and you can add a blog to that. Otherwise, you may want to choose a web host like WordPress.
There are many different options out there. It really just comes down to your personal preference and what you feel most comfortable with. Make sure that you choose a good blog name that is relevant to what you’re posting about. Obviously, a real estate blog called “fuzzy kitties” isn’t going to make much sense.
Post Every Day
Initially, you should post on your blog every single day to create plenty of content. Before you start sharing your blog with friends and family or other people in your network, you should make sure that it’s full of plenty of posts. Posting every day ensures that you will keep your readers engaged with plenty of material.
Set up a Content Schedule
One of the best ways to make sure that you’re posting regularly is to set up a content schedule. That way, you can know ahead of time which posts will go up when. Organized content is key when starting a successful blog. There are several different calendar tools available that allow you to plan out your blog. You can set your posting schedule as often or as little as you like.
Statistics show that blogs perform considerably better when there are visuals in them. People appreciate images much more than long bodies of text. When including images, make sure that they’re crisp and clear, and well-executed. Blurry photos that look unprofessional won’t do you any favors. If you’re not much of a photographer yourself, then consider using stock images.
Share on Social Media
One of the best ways to get people to your blog is to create a social media following. The more people that you have influence over, the more credibility that you’ll have in your field.
Applying these tips and posting relevant and useful information, your real estate blog should be a success in no time.