With over 2 billion active users on social media, keeping your social accounts active is one of the most important things you can do to help market your business. While you may have at least a basic understanding of social media marketing, you can’t seem to successfully implement a strategy that helps you post on a regular basis. One of the main reasons may be that social media has not become part of your daily habit or routine, especially if you travel often or lead a busy schedule. To ensure your business stays active on social media, here are a few tips on how to stay engaged with your audience and increase the size of your network:

Schedule Your Posts

One of the best ways to build a social media habit is to use a management tool that schedules out and distributes your content across multiple platforms automatically. Hootsuite is one of the most popular solutions, boasting over 10 million users. While you can’t plan every possible post in advance, scheduling certain posts for Twitter, Facebook, LinkedIn and Instagram ensures you don’t miss anything obvious like holidays or live events. This tool makes sure your accounts stay active, even if you don’t post any additional content throughout the day.

Have the Right Technology

One of the most essential tools for staying active on social media is your smartphone. It gives you access to the Internet as well as the ability to capture high-resolution photos and HD videos, which make for great content to share online. For example, theSamsung Galaxy S6 Edge packs 3GB of RAM and a 16-megapixel HDR camera, meaning it has all the power and functionality you need. With a smartphone, there’s really no excuse for you to not be posting on social media, as you have a supercomputer at the tip of your fingers all day long. Once you get in the habit of capturing pictures and shooting videos as you go about your daily life, you’ll build a library of content you can pull from, making it that much easier.

Add a Human Element

If you’re looking to reach a new audience, check out the live-streaming applications Periscope and Meerkat. Both of these applications enable you to stream live video to anyone in the world, and your viewers can talk back via an interactive chat box. Periscope has a slight advantage because it naturally integrates with Twitter, so once you launch a stream your whole Twitter network is informed. If you start to stream once or twice a week, you’ll find that your audience will start to grow, which increases your chances of being considered a thought leader in your industry. The main goal is to continually remind your followers that your business is there to serve their needs, and they’ll be much more likely to contact you when they need the products or services you offer.