It requires skill to craft up that perfect WordPress blog post, much like all writing. To keep readers engaged, you have to ensure your writing is structured in an appealing style. There are things you should do such as provide clear paragraphs and include headings and subheadings to help readers understand what your posts are about and provide scanability. The more people like your writing, the more chances they will share it with others via social signals. When this happens, your post will increase in rankings. Therefore, maximizing your writing skills will not just engage your readers, but will grab the attention of Google as well. Here are some tips you can follow.
Think Prior to Writing
What message are you trying to get across to your readers? What is the main purpose of your post? Once your readers have finished reading your post, what is it you want them to do next? These are some important questions to ask yourself before you start to write your blog post. Write the answers you come up with down and have them in front of you.
You structure your entire page with headings. They make your posts readable and scanable. They are also important for SEO as well. By using headings, you help Google to grasp the main idea of your WordPress post and rank it accordingly. In addition to headings, you will also want to include subheadings which help ‘guide’ readers through your post and make your post clearer. You can sprinkle in keywords in your subheadings here and there, but do not overdo it.
Sure, it’s still important. Meta data inside titles and descriptions provide you the chance to tell the search engines and your target audience:
• What your WordPress blog post is about
• Why your audience should read it
• Also include keywords lightly here in a natural way
You should include an image at least in each of your blog posts. However, videos, infographics and slides make perfect visual supplements for your posts and have been shown to increase reader engagement.
Go Back to Your Post
After a few days, go back to your post and proofread it. When you first write a post, it’s hard to look at it with a clinical and cold eye. It might be challenging to read your text thoroughly since you just wrote it and this will often lead you to just skimming it. You have a better chance of reading every line if you wait a few days and this will allow you to pick up more spelling and grammar errors you might have missed the first time.
This is a very important step. Regardless if your writing is perfect and you have crafted an amazing piece, if you are not publishing posts regularly, you are missing out on search traffic. Google rewards bloggers who are most active. Since their main goal is to provide only the best results to searchers’ queries, if you are not posting regularly, Google will just assume your blog is not valuable enough information for searchers. If you find the task of writing tedious, you can always outsource the work to professional services. In fact, you can find affordable articles and cheap essays from thepensters to get this part of the job done for you. Posting to your WordPress blog a minimum of once a week is fine, but if you can get it up to a post a day;even better.