The Comfort of High Conversion is Something Every Business Wants: Get the Design You Need and the Content You Can Count On
Every business today envisions having a high-quality website that draws in massive amounts of new clients around the clock, converts visitors into paying customers and grows the business 24/7. Yet few businesses actually accomplish this.
Is it all just a digital pipe dream?
Will it take mountains of cash to create such a site?
Every professional can have the website of their dreams – usually for a reasonable price. The trick is to create the perfect blend of informative content and clean web design that drives traffic, builds trust with visitors and converts them into paying clients.
Your business website must achieve all three of these goals to fulfil its ultimate purpose. It is not enough to create a beautiful website if nobody sees it. Nor is it enough to drive potential customers to your website if they only read a page or two and then leave forever. If your website isn’t growing your business and driving profits, then it is probably failing at one or more of these three objectives.
Let’s look at them in detail.
Goal 1: Attract Qualified Leads to Your Business
The first part of the process here is to attract visitors to your website. Nothing happens until someone lands on your site. There are a multitude of ways to get website traffic, including social media, email marketing, business cards and even tradition advertising channels such as radio, television and newspaper ads.
But one of the most cost-effective ways to get qualified traffic is through search engines like Google and Bing. Search engine optimization (SEO) is a collection of powerful tactics designed to make your website rank higher in the search results and drive lots of traffic to your site.
Both high-quality content and professional website design contribute to your SEO and website rankings. Longform, keyword-focused written content such as blog posts and landing pages improves your SEO and drives traffic to your site. Design factors such as page load speed, HD multimedia and internal linking also contribute to SEO, lifting your site even higher in the search rankings and drawing more visitors.
Goal 2: Show Visitors Who You Are and How You Can Help Them
To succeed at this second goal, your website needs to deliver real value to every visitor that comes along. Your blog must be packed with real information that answers questions, solves problems and causes visitors to trust you. Thin, useless content will drive people away in droves, but in-depth articles, engaging photos and professionally produced videos will draw them deeper into your world and establish a connection between you and your visitors.
But design plays an important role here as well. Effective business, medical or legal website design efficiently guides visitors to the type of content, services and contact points they are seeking. There’s nothing worse than losing a potential client simply because your web pages were slow to load or they found your website to be confusing once they arrived. If they can’t quickly find the information they need, they’ll turn around and seek out your competitors.
Goal 3: Persuade Visitors to Trust You with Their Business
Website design should make conversion easier rather than more difficult. The colors and stylistic elements should be pleasing but not overwhelming. Navigation needs to be intuitive and user-friendly. And of course, the site itself should be very fast. All of these factors work together with the content itself to convert visitors into customers.
If your website isn’t achieving the results you desire, or worse yet, you don’t even have a website, then now is the time to get some professional help. Your clients come to you because you have years of training and experience and can get them the results they need. The same thing is true with your website design. To get the results you need, don’t be afraid to call in the pros. Put your website in the hands of experienced professionals who can cut through the noise and set your site apart from the crowd of competitors.