Facebook Page Vs Website: Which One do You Need?
In today’s fast-paced environment and technology-oriented society, a strong and reliable digital presence is required for the successful launch and growth of an online business. Good thing, business owners nowadays can choose from a wide range of social media options that they can adopt to promote their brand, broaden their network, and eventually boost sales. Pretty easy and simple, all they need to do now is to decide on the best social media strategy that they think will do the job well.
Putting up a website for your business is a good investment.
As experts say, the more professional your website appears to be, the better opportunities and advantages you could gain, not to mention its ability to strengthen your brand’s reputation in the long run. However, some businesses, especially those startups, have limited time, money, and resources to spend just on building a strategically developed website. Domain registration, hosting, content management, SEO, updates, maintenance, web development—all stress the usually limited budget of the business.
That means, if you operate an online business and you don’t have the skills or even don’t know someone to help you with this, building your own website may be both challenging and costly. On the other hand, having a professional website rewards you with complete ownership, giving you all the rights and privileges to control your entire media brand. Meaning, you own your website and you can integrate and maximize—with no limitations—your creativity and flexibility in terms of choosing your strategies to make it unique and generate organic traffic.
How far can Facebook take you and your business?
Have you ever asked yourself: “Why would I spend much for a website when I could create a free social media page in just a snap?” Well, you’ve actually got a point, you can opt to keep your business up and running as dynamic and interactive as you want without the need to spend much by simply setting up a Facebook, LinkedIn, Twitter, and Instagram page or account for free.
This is why many businesses use Facebook and other Social Media, not a website, to broaden their networks, and eventually boost their sales. Creating a page on Facebook is free. Creating a page on a website you own is not. You can certainly go the inexpensive route and use a Godaddy coupon to get a domain for only $0.99 the first year, and even web hosting for only $1/month, but when your plan expires the rates will go dramatically up. So, expenses are unavoidable when you own a website, and the truth is that many starts ups that are on a tight budget are not ready to invest in a website.
Building a Social Media Presence is Quick, Easy and Free
The social media channel lets you set up a page with little to no technical expertise. You don’t have to be an expert or a social media specialist in order to create your page, introduce your brand, and interact with your market. Setting up is almost a no-brainer task especially for someone who grew up in a digital age.
Accessible and cost-efficient
Billions of people are using social media for different reasons. For one, Facebook has over 1.5 billion active monthly users, bringing what many businesses nowadays need the most: easy access to an emergent customer digital hub. As simple as it may seem: social media managers for businesses simply go where the people are. You can increase your online visibility by joining Facebook groups and inviting more and more fans or followers – all for free.
Facebook is Dynamic and Interactive
Various social networking sites particularly Facebook encourages active and mutual interaction has become more relaxed and progressive. This “casual mood” has set an online culture that helps a lot in enhancing customer service, communications, promotions, and even in building relationships.
Why having a Facebook page for your business isn’t actually enough?
Facebook pages offer a very limited avenue when it comes to creativity and flexibility. Though it allows real-time feedback, by all means, branding and credibility may be compromised. You need to monitor the page 100 percent as one not-so-good comment – true or otherwise – can actually destroy your brand.
With Facebook, since you’re dealing with a third-party site, you are compelled to abide the company’s terms of service, policies, and regulations; otherwise, you expose your brand to high risks– having your account being deleted or your page being taken down.