Another Nielsen release, based on their characteristic periodic looks, has been added to the market of U.S. Smartphone. It is also a surprising disclosure that almost two-thirds of the phone users in Unite States ofAmerica, has opted for smartphones in Q2 2012! In the realm of pure penetration, it is Android that is still leading the smartphone pack as it is being used in almost 51.8 percent of current smartphones (increased from 50.4 percent in Q1 2012, till the month of June. The second position is occupied by Apple’s iOS, which is accounted for a use of near about 34 percent. So as we can see for ourselves that Apple’s operating system is lagging behind by quite a considerable difference. But there is no need to sympathize with Apple, as they still claim the biggest share by virtue of being the highest manufacturer (34 percent in Q2), with just Samsung as the competitor.
The two platforms of Android and Apple’s iOS are destined to be the toppers in the industry and it was predictable, right from the beginning of the tabulation. But of course, both of the platforms are extremely expensive and will burn a wide hole in your pockets, for sure! RIM of Nielson, is awarded the third position in spite of a recent quarterly deterioration. It is responsible for a low 8.1 percent of smartphones, currently in use. The rest of the competitors are below the level of five percent, as recorded for Q2 2012.
This is the most happening event in the mobile industry now, as the manufacturers express the desire of another mobile ecosystem that would dominate the market, alongside Google and Apple. There is doubt regarding what the third contender will be, as there has been no possible hint available in data, as recorded by Nielsen.
Many are of the opinion that RIM can become a really strong challenger, given the fact that it is still been able to hold on to the third place, though it is only wise to evaluate it, based on the current operation. Thorsten Heins, who is the CEO of the company, has reportedly stated that their upcoming Blackberry 7 gadgets would constitute the low or middle ranged products of the company. It is to be continued till the company is able to thrust out a complete slate of BB10 hardware, in the following year. The transformation process that will enable the users to shift from older to newer products will take a long time, more since the company is now concentrating on making the current Blackberry phone user, to undergo a well-planned up gradation.
Moreover the new launch of Microsoft’s Windows Phone 8 will put “computing platform” of RIM, far behind it. But there is some doubt regarding the efficiency of it since a lot depends on how easily a company can occupy a fountainhead of customers, or how successful they are in elevating the versions of their old devices. Nielson’s tabulation of data still shows that Microsoft’s old Windows Mobile Platform (3 percent in Q2 2012) is in the lead, compared to the recent Windows Phone (1.3 percent). So let’s wait and watch how these mobile operating systems fare in the long run!
Sagar Dhillon is a techblogger who loves to play games on his android phone. He loves promoting TVs on Finance