5 free tools to bring your social media marketing to another level
Everybody wants a beautiful social media feed. However, not everyone knows how to creating an engaging post or to execute the tactics methodologically. Often times, you find yourselves spending hours on finding an image, designing or rushing a post to meet a certain occasion. If this sounds familiar to you, then this article will be useful. Check out the five tools below to bring you social media marketing to another level. The best part? They are free or freemium.
First of all, you need to ensure that your posts are error-free. Grammarly is a great application which scans your text for typos, grammatical mistakes and word choice. The tool will highlight the errors, provide detail explanations as well as suggestions on how to fix it. The best part is that you can install the tool on your browser and it will automatically scan your online texts. Do note that it does not work on Google Documents. In that case, if you want to double-check, you will need to copy and paste the text on Grammarly.
In this day and age, visual content rules social media.If you don’t have the budget to invest in an in-house or a freelance designer, don’t worry. With Canva, you can easily create beautiful designs at ease. The free account gives you access to a number of templates, icons, grids, frames and images that are useful for your design. If you need to buy any item, it’s available at an affordable price of $1 each.
Need some free stock images? Pixabay’s got your back. You will have access to a library of over 900,000 photos, covering a wide array of topics. All of these images are copyright-free and are available in different sizes. Depending on your topics, it may take a bit more time to find the right photo as compared to buying from stock image banks. Be a little bit patient and creative, you’ll get the job done at no cost.
If you want to direct traffic from social media channels to the website, it’s worth noting that you won’t be able to tell which post is more effective on Google Analytics. GA tool will tell you the channels, but not the specific posts. To avoid this, you can customise the link so that Google is able to tell the posts apart. For example, I put the names of Samui villas as “Campaign name” in the URL Builder. GA will show the traffic of each campaign, in this case, each villa post, in the dashboard.
Now that you have the posts ready, it’s time to manage the posting schedule. Buffer provides freemium packages for social media managers. With the free option, you can connect manage one account per platform, and Buffer covers the main platforms such as Facebook, Twitter, LinkedIn, Instagram and Google+. Paid packages give you access to Pinterest management. If you don’t have multiple accounts on each platform, the free package is enough for you to manage the schedule effortlessly.
While these tools will be of useful assistance for you, it’s important to note that nothing beats understanding your audience and targeting the right people. After all, you are still the mastermind behind every image and every word.