What is the value of an online browser’s presence? It’s not so easy to exact (even if they eventually do make a purchase). If you are making digital properties a part of your business’ overall marketing campaign, then keeping browsers on your pages longer should be a sought goal.
Here are three ways to maintain the presence of web browsers.
Blogging platforms introduce the option of widgets, cells of content web masters arrange on the top, side and bottoms of screens. Widget options are robust; one can decide to place a picture, text, social media profile and other elements on pages via widgets. Alerting on-page browsers to other content on the site is one way to maintain them for a longer amount of time.
For example, leverage a ‘most popular content’ widget, placing it on the side of web pages, further enticing on-page readers. The popular sentiment increases the likelihood of click through notions; if others have championed the content, it inspires others’ curiosity. Additionally, use ‘former post’ widgets to display five, ten, or a complete list of archived posts.
This tactic works well with content that entails a number of pictures and charts; rather than publish a post on one web page, allocate the information, spreading it across a number of pages, increasing the number of page views. If twenty people read a post on one page, search engines index the information as is, but disseminating the information across five pages, alerts an engine that 100 pages were viewed, facilitating signals of authority, possibly increasing a site’s rank.
Additionally, this works well in incorporating the widget insight above. Spreading content across multiple pages increases the likelihood of browsers engaging with widgets. Also, browsers are fickle; they sometimes rather read web content from left to right rather than continue to scroll down a web page. It’s a slight variation in user experience, but the shift can increase on-site time.
Surveys are another way to increase on-page time while making the browser feel valued and collecting useful information for later content. Whether operating a business-to-business or business-to-customer enterprise, gain added insight by asking questions related to products, tactics, and a particular industry. The accrued insight places web masters in a position to publish engaging industry-related surveys. A number of free survey tools exist that can be implemented seamlessly into a web design.
Whether leveraging free Google Hangout resources or a number of other video recording and publishing platforms, videos allow web masters to create hours of content. Interview an industry leader, provide insights on a whiteboard, or display offered services and products via video, granting browsers a variety of content while maintaining their attention for the length of the video. A text-based post may take a few minutes to read, yet a video could last for ten, twenty, sixty minutes or longer.
Widgets, multi-page posts, surveys and videos are just a few ways web masters keep their readers on pages longer. Longer visits equal better engagement, advanced search engine authority, and increased sales.