In today’s business world, it can be hard to set yourself and your business apart from the hundreds or thousands of others that provide similar products or services as you company. And while there might not be a way for you to make your business vastly different, you as a person can help your business stand out simply by using your own personality as a representation of your knowledge.
To help you see how this can be done for your business, here are three tips for creating a blog that makes you an industry expert.
Write Niche Content
The bigger your industry is, the more people there will be who can consider themselves experts in that field. So to give yourself fewer people to have to compete with, Brian Ainsley Horn, a contributor to the Huffington Post, recommends that you try to find a niche that you can micro-specialize in.
By writing about content that’s pretty specific and for a smaller target audience, you’ll no longer be one of hundreds of digital marketing blogs with some great insight, but you’ll be one of just a handful of blogs that speak or write about something very specific that can be extremely useful, helpful, and relevant. So while you might not rank for some of the biggest or most impressive keywords and terms, you may be able to rank for some long-tail keywords that could get your some great traffic.
Learn From Other Industry Experts
To become an industry expert, you have to put in the time and effort to really learn about the market that you’re working in.
If you don’t feel like you currently have this knowledge base yet, Kedma Ough, a contributor to Entrepreneur.com, advises that you spend some time reading and learning from other industry experts in your field. By studying their content, it may be easier for you to see how they got to where they are and how you can quickly meet them there.
Find Opportunities To Guest Post
Sometimes, your current reputation might not be enough for you to be viewed as an industry expert. In situations such as this, it can be helpful to align yourself with the right people who might have more clout than you and leverage that relationship to further your own professional life.
To best do this, Syed Balkhi, a contributor to Business.com, recommends that you find other people and publications that you can guest post with. Not only could you do this with blogs or websites, but you could also try to get invited on podcasts that talk about your industry as well.
If you’re wanting your blog to help you be viewed as an industry expert, consider using the tips mentioned above to help you achieve this.