Marketing images can be used in a wide range of different ways – to provide useful information, break up text in content, and act as an engaging type of shareable content in their own right. But in order for marketing images to be effective they need to be optimized and engineered to fulfill their goals.
If you’re looking to create more effective marketing images, there are a few simple tips that you should definitely try to implement:
- Understand the psychological effect of color
Research has shown that colors have a psychological effect on people. Although the exact impact that a given color has on a particular person can vary, there are still some broad trends that will influence how viewers interpret your images.
For example blue often creates a competent and reliable feeling, while red triggers excitement and daring. The context in which the colors are used is important as well, which is why taking the time to understand its effect fully is a good start if you want your marketing images to really engage viewers on a deeper level.
- Informative can be fun too
As much as you may want to use a marketing image to deliver a key piece of information, never forget that ‘informative’ images can be designed to be fun as well. In fact marketing images are almost always more effective when they are able to present information in an entertaining manner.
If you’d like some inspiration on how to come up with informative yet fun images, you should look at examples of good infographics. Seeing as infographics thrive on presenting information in creative and entertaining ways, they are the perfect place to see how you could inject a bit of fun into your marketing images as well.
- Use contrast to create a focal point
If you want your marketing images to catch viewers’ eyes, you need to create a focal point. One of the best ways to do that is by using contrast to set a particular element (or the subject) apart so that viewers subconsciously look to it.
The type of contrast that you use is up to you, and it could be color, size, shape, or anything else for that matter. What is important is that the element is different enough that it stands out.
With the help of the tips above you should be able to create far more effective marketing images. Make no mistake effective marketing images don’t need to be complicated, and if you want you could just join photos or use stock images and give them a twist with an editor. For example you could try using Movavi Photo Editor and follow the instructions at https://www.movavi.com/support/how-to/how-to-combine-pictures.html.
All said and done there are lots of ways to create marketing images, but the tips above should help regardless of the method that you choose. If you implement them, you should be able to come up with more engaging images that are better equipped to fulfill their goals.