One of the common online marketing strategies includes convincing your visitor to stay on your website or apply for an email list. However, this marketing gimmick frustrates the user and can even result in loss of customers. Keeping visitors coming to your website can be a bit tricky. To keep up with this, we have come out with the 10 reasons why consumers can abandon your website, to ensure that you are not losing on your clientele.
- Slow page loading
One of the reasons why visitors leave a website page is because it takes a lot of time to load. The average display time for most of the web pages is still approximately 7 seconds. However, in order to keep up with the expectations of people, the website should take only 4 seconds or less to load a page.
- Using pagination
Pagination or using several pages to showcase your content is a popular method, used by several top 10 list sites. It may increase the number of ads on your website, but it is not doing anything to maintain the visitors on your site. You can even grab the user’s attention with just two or three pages of a list, instead of asking them to refresh the page for every new point in the list.
- Directing to incorrect content
Many sites use url’s and hyperlinks to redirect customers to a new page. However, when a consumer searches for a particular product or topic, he wants to read only the content he desires. By simply landing them on some irrelevant website will not work in your favor.
- Asking too early for their email id
Various businesses ask for your email id when you land up on their website. However, this is not the right practice. Since, the customer is new he may not even properly know about your service of commodity. Thus, he will close the pop-up immediately, without even seeing it. Rather, you can use cookies that can choose when the user wants to see a pop up, according to the actions taken by the user on your website.
- Concealing calls-to-action
Users often sign up on a website on which they found interesting contact, products or services. By concealing the email checkout or sign up option in the right corner at the top of your webpage, you can irritate a consumer and compel them to leave the process in between. Keep your call to action clear and visible.
- Poor mobile experience
Make your website mobile optimized, so that users can easily see them on their mobile devices, without any hassles. Design your site according to the format of the mobile device. Do not display ads and see that the ads do not takeover or dominate the mobile screen, as this can abandon users from your site.
- Perplexing page navigation
If the visitor sees your web page as too bewildering to navigate, he will surely leave it. Keep your page navigation simple and easy to use, with quick processing. For example, at Flagstonesearchmarketing.com, you will find that website navigation is simple.
- Not complying with different devices
Most of the websites do not run or portray all the information in all the devices, including PCs, laptops, tablets, and mobiles. Make your web design responsive to different devices, so that users can get a good online experience, no matter which device they use.
- Not displaying customer reviews
Everyone wants to know how other users feel about your products and services. By not making a customer review section on your web page, you are losing your clientele.
- Outdated content
Showing outdated and stale content on your site will eventually decrease your customer base. Not only this, it will also diminish your search engine rakings. So, it is advisable to constantly update your website’s content.
